Fables Of Abundance
Trade Paperback
A Cultural History Of Advertising In America
Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
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- ISBN: 9780465090754
- Author: Jackson Lears
- Pub date: 03.11.95
- RRP: $49.99
- Format: Paperback / softback
Author
Jackson Lears
Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880-1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.