A Whack on the Side of the Head
Trade Paperback
How You Can Be More Creative
For more than a quater of a century, one book has been a consistent leader in stimulating creativity and innovation... A Whack on the Side of the Head. Now Roger von Oech's classic work on creativity is back-and better than ever-in this special twenty-fifth anniversary edition. Revised and updated with new ideas, this definirive edition offers more stories, examples, and exercises to bring its famous innovation boosters to a modern generation. Learn how to; overcome the ten biggest mental locks and unleash the full potential of your mind, use the four roles of the creative process-Explorer, Artist, Judge, and Warrior-to generate and apply new ideas, exploit the power of discontinuity, constraints, and 'playing the fool' to find the 'second right anwser'...and much, much more!
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- ISBN: 9780446404662
- Author: Roger von Oech
- Pub date: 01.10.08
- RRP: $37.99
- Format: Paperback / softback
Author
Roger von Oech
Roger von Oech is the president of Creative Think, a California-based consulting firm that has conducted creativity seminars with such companies as American Express, Apple Computer, AT&T, CBS, IBM, NBC, and NASA. He earned his doctorate from Stanford University in a self-conceived program in the history of ideas.