![](/graphics/CoverNotAvailable.jpg)
A Whack on the Side of the Head
Trade Paperback
How You Can Be More Creative
For more than a quater of a century, one book has been a consistent leader in stimulating creativity and innovation... A Whack on the Side of the Head. Now Roger von Oech's classic work on creativity is back-and better than ever-in this special twenty-fifth anniversary edition. Revised and updated with new ideas, this definirive edition offers more stories, examples, and exercises to bring its famous innovation boosters to a modern generation. Learn how to; overcome the ten biggest mental locks and unleash the full potential of your mind, use the four roles of the creative process-Explorer, Artist, Judge, and Warrior-to generate and apply new ideas, exploit the power of discontinuity, constraints, and 'playing the fool' to find the 'second right anwser'...and much, much more!
Buy now!
Checking availability in shops
- ISBN: 9780446404662
- Author: Roger von Oech
- Pub date: 01.10.08
- RRP: $37.99
- Format: Paperback / softback