Always Hungry?

Trade Paperback

Conquer cravings, retrain your fat cells and lose weight permanently

ALWAYS HUNGRY? will be both a relief and a revelation to many who struggle with weight. We're not getting fat because we're overeating; we're overeating because we're getting fat. In other words, what makes us constantly hungry, overweight, and undernourished is not a lack of will power, but a biological reaction to our present-day diet and lifestyle. Our fat cells are hoarding the nutrients from the food we eat instead of releasing them into the bloodstream to be used, triggering a starvation response that sets us up for failure: if we eat more, we'll gain weight; if we eat less, we'll slow our metabolism down and (again) gain weight. HELP!

ALWAYS HUNGRY shows us how to break out of this cycle that is keeping us overweight. It helps us to:

- re-programme our fat cells

- tame humger

- boost our metabolism

- lose weight

In a clear, compassionate, and authoritative voice, Dr Ludwig debunks the calorie myth that losing weight is simply a matter of eating less. He explains the science and the research behind our epidemic of overweightness and presents a detailed, highly structured plan to help us conquer the cravings.