Breaking Innovation Barriers

Trade Paperback

How to win management buy-in for change

In today's fast-paced business landscape, hearing 'NO' can be the biggest obstacle for innovators like you. Whether it's from superiors, investors, or colleagues, rejection can halt your revolutionary ideas in their tracks. But it doesn't have to. 

In his groundbreaking book, renowned author Gijs van Wulfen provides the ultimate guide to overcoming these barriers. Aimed at visionaries, entrepreneurs, and trendsetters, this book equips you with fifteen proven strategies to win the support you need. Each strategy is meticulously explained and accompanied by inspiring quotes to boost your innovation pitches. Learn from the real-world stories of six successful innovators who faced and conquered similar challenges.

Research shows that many innovation projects fail due to a lack of top management involvement. This book will teach you how to secure buy-in from leadership, ensuring your projects succeed. Proven Strategies: Fifteen actionable strategies to help you gain support from managers, investors, and customers.

Inspiring Examples: Real-world success stories of innovators who overcame significant challenges.

Practical Insights: Research-backed advice on securing top management buy-in for your innovation projects.