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The Art and Science of Digital Marketing and Advertising
Growth is good. But how do you achieve growth for your business in the digital age?
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. "Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." Mark Zuckerberg, CEO - Meta "Alex is the person I go to when I have a really hard growth question." Sam Altman, CEO - OpenAI Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service? Alex Schultz's unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - CLICK HERE is the book you need to read if you want to grow your business.Buy now!
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- ISBN: 9781035434107
- Author: Alex Schultz
- Pub date: 14.10.25
- RRP: $39.99
- Format: Paperback / softback
Author
Alex Schultz
Alex Schultz is CMO & VP of Analytics at Meta overseeing global marketing & analytics. He started his digital marketing career by founding the world's largest paper airplane website. He then joined eBay in 2004, before moving to Meta in 2007. In 2019, the Financial Times noted that, "If you joined Facebook at any time over the past decade, Alex Schultz probably had something to do with it." Named one of the world's most influential CMOs in 2024 by Forbes, Schultz is widely credited for helping grow Meta's user base to nearly 3.3 billion daily users globally. His work in the digital marketing sphere is unparalleled - and has largely influenced the way companies achieve growth in the digital age. He has advised numerous start-ups such as Airbnb and has twice delivered the growth talk for Y Combinator's start-up school series at Stanford. CLICK HERE is his second book.