Experience the Message
Trade Paperback
A look at the ground-breaking experiential marketing behind the success of companies like Apple, Toyota, and Converse
Buy now!
Checking availability in shops
- ISBN: 9780786718832
- Author: Max Lenderman
- Pub date: 08.12.06
- RRP: $39.99
- Format: Paperback / softback
Author
Max Lenderman
Max Lenderman is Creative Director of GMR Marketing, one of America's top sales promotion agencies. He has led successful experiential marketing campaigns for Tommy Hilfiger, Procter & Gamble, Unilever, The Bay, Alliance Atlantis, Absolut, DaimlerChrysler, and NASCAR Canada. Lenderman is a founding member of the International Experiential Marketing Association (IXMA), and writes frequently on marketing and business-related issues for Strategy magazine, and in his blog www.experiencethemessage.com. He lives in Chicago