It's Time!

Trade Paperback

My 360-Degree View of the UFC

A decade and a half ago, I gambled my livelihood on a dream. I gambled on an incredible partnership with a long-lost brother that made it all happen.

How did I get here? How did I earn the right to be in the Octagon? How did I get to surround myself with some of the world's most talented athletes? How did I get to travel the globe in service to the world's greatest sport?

It's time I told you.

If you're a fan of Mixed Martial Arts and the Ultimate Fighting Championship, you've certainly seen Bruce Buffer and heard his legendary ringside announcements. But do you really know him? And do you have any idea of the stories he has to tell?

Bruce is ready to take you on a behind-the-scenes tour of the world of mixed martial arts as only he can - sharing his own journey to becoming the Voice of the Octagon along the way. Bruce has been at the heart of the UFC for fifteen years. He's seen every big personality come and go, and has had a front row seat for every fight - including those that take place outside the ring. In IT'S TIME he draws on that access to show us the league as only he can, telling never-before-heard stories about its most famous figures, revealing surprising details behind its most controversial fights, and giving us a front-row seat to the growth of the sport over the years from its bad old days to the phenomenon it is today.

The fighters change, but Bruce remains the constant in the cage. This book is a must read for anyone who's ever wondered what goes on beyond the ring.