Lessons from the Heart of American Business

Trade Paperback

A Roadmap for Managers in the 21st Century

Refreshing, down-to-earth and right on the money, Gerald Greenwald tells it like it is when it comes to grappling with industry problems in the USA - and what you can do about it. Greenwald has help top management positions at a number of major companies including Chrysler, Ford and United Airlines but despite his lofty jobs he's never lost sight of how business works on an everyday basis.

Building on his own Midwestern background, Greenwald presents a rolled-up sleeves strategy that makes all American workers think hard about where they've been and where they're going.