Likeable Badass

Trade Paperback

How Women Get the Success They Deserve

'[a] deeply practical, science-backed read, full of easy-to-implement strategies to increase your status, power, and influence.' - Annie Duke, bestselling author of Thinking in Bets and Quit

How do you balance kindness and competence in the workplace? How can you get the success you deserve, earn credit for your accomplishments, and navigate complex office politics without antagonising your colleagues?

Over decades of research, behavioural scientist Alison Fragale encountered these recurring questions from high powered and early career women alike, determining that many women's workplace issues boil down to the perception of others. No degree, title, or paycheck will raise a woman's workplace stature unless it also affects how other people respect and regard her. Acknowledging this roadblock, Fragale pulls back the curtain on how we can change how others see us by developing our standing as a "likeable badass." By cultivating perceptions of warmth and assertiveness, women can achieve the kind of reputation that leads to a seat at the table and a fulfilling career path.

Likeable Badass is equal parts behavioral science and life hacks, weaving together rigorous research with actionable advice and impactful stories from a diverse array of women. This is a warm, heartening book written for women of all stripes, as well as their allies, who want evidence-based, practical strategies for success, served with a side of inspiration and humor.