Rich Woman, Poor Woman

Author

Pascale Helyar-Moray OAM

PASCALE HELYAR-MORAY has 25 years of financial services marketing and brand-building experience. A seasoned entrepreneur, she is the founder of Grow My Money, a platform where you turn your shopping cashback into mortgage or superannuation savings. Previously Pascale held senior marketing roles for JPMorgan Asset Management, BT Financial Group and BNP Paribas. Her recent advisory experience includes ResMed Ventures, Investment NSW and the Australian Gender Equality Council.

Pascale was Female Fintech Leader of the Year 2024 and was awarded the Medal of the Order of Australia in the Australia Day 2024 Honours List for service to business and to women's affairs

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