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Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
Josh Weltman
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How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and Mad Men did it. In today s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here s how you can do it. And do it better.
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