The Dark Pattern

Author

Guido Palazzo, Ulrich Hoffrage

Guido Palazzo is a consultant and professor of business ethics at the University of Lausanne and a business adviser in Switzerland. He is a highly cited business ethics scholar. His work has been published in the leading management journals such as the Academy of Management Review and the Academy of Management Journal. He obtained a PhD in philosophy from the University of Marburg.

Ulrich Hoffrage
is a professor of decision theory at the University of Lausanne. He is a highly cited psychologist who builds and tests models of bounded rationality to better understand how people decide and navigate in a social world characterized by risk and uncertainty. He earned a PhD in psychology from the University of Salzburg.

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