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True Tales from the Former, One-Time, 7th Most Powerful Person in the WWE

Former WWE head writer Brian Gewirtz brings readers behind the scenes for an unprecedented look at the chaotic, surreal, unbelievable backstage world of the WWE.With untold stories from a career spanning over 15 years and featuring the biggest names and controversial moments in wrestling history, HEELS AND HEROES is an honest, unflinching look on how an introverted life-long fan unexpectedly became one the most powerful men in all of professional wrestling.For decades wrestling was shrouded in secrecy. It had larger than life personalities, bone crunching physicality and jaw-dropping theatrics but backstage it was an industry devoid of outsiders. Then in 1999, after working together on a special for MTV, Dwayne The Rock Johnson turned to 26-year old television writer Brian Gewirtz and asked You ever consider writing for WWE? That question, and its answer, would have a profound effect on both of their lives for years to come.HEELS AND HEROES is a story about perseverance, tenacity, and steel chairs. Most writers in the WWE last for a matter of months; Gewirtz was there for over 15 years, writing some of most memorable and infamous storylines in WWE history (covering the Attitude Era , the Ruthless Aggression Era and into the PG and Reality eras). Throughout this journey Gewirtz found himself becoming both friend and antagonist to some of the biggest names in WWE history Stone Cold Steve Austin, John Cena, Stephanie McMahon, Bill Goldberg, Paul Heyman, Chris Jericho, Shawn Michaels, and the two men who he worked the most closely with WWE Chairman Vince McMahon and Dwayne The Rock Johnson. These men not only shaped his life professionally but also personally, forcing him to grow and change both as a writer and a human being. So how does a lifelong fan and outsider break through to become the ultimate insider? How does a low-key personality deal directly with his boss, the most brash, unpredictable alpha male on the planet, WWE Chairman Vince McMahon? How does one gain respect in a locker room that wants nothing more than to see him disappear? Where does one go when every year in wrestling takes you further away from the writing career you always wanted? Taking advice from his idol, the late Rowdy Roddy Piper, when you re so full of fear, there s only one way to push through: become fearless.